The Installation Committee of the Order of Physiotherapists organised a competition to develop its personal identity. Several proposals were submitted, and the installation commission decided on the one that presented the most guarantees of fulfilling the objective of a professional identity.
The choice of a sober but up-to-date brand that could convey and identify the organisation's work in any context was a priority. Knowing that digital environments will be favoured in the Order's contact with its members and partners, we sought an identity adapted to this reality and easily applicable to any communication platform.
The identity is based on rounded shapes, favouring the colour blue, which is already part of physiotherapists' references. The choice of blue is due to the fact that it is the representative colour of the profession, but also the colour of sympathy, harmony and fidelity. The rounded shapes convey movement and dynamism, values that we consider essential in Physiotherapy and in the Order of Physiotherapists.